Profile Of A Online Content Writer

 

Online content writers have to weave the content web, keeping in mind certain key words. In such a scenario the creativity and technical acumen of the writer is put to test. The writer needs to smartly incorporate the given keywords without deviating from the actual topic. Writing for blogs also involves the use of key words.

There is a difference between a website content writer and a print writer. Research suggests, web users have a tendency to scan the content written on the web as to read the content written in print. Readers on the web have a short attention span and only read the content, which appeals to them. Thus the writer catering to such an audience, has to create smart, informative and engaging content to keep the readers interested.
 
Currently, the online content writing industry is booming and offering a lot of job opportunities. Make sure you understand the profile before jumping on the bandwagon.

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Writing content for Social Media

Twitter, Facebook, LinkedIn, Google Plus+, Orkut, Instagram, Pinterest, and all other popular networking sites have one thing in common, apart from their target audience. They all are free and this has led to a potential rise in the subscribers who use them. Invading various mediums for decades, advertisers have now plunged into the pool of networking sites to gather valuable resources that would earn them loyal customers

Writing content for web pages is different from writing content for social media. Content for social media should be short, crisp and shareable.

Read on to know how to write effective social media content.

Intro To AdWords Enhanced Campaigns

Have you ever wondered how exactly advertisers market their products on the Google webpage? Well it’s through Google's AdWords platform, a sophisticated and proficient system for all Pay Per Click (PPC) ads campaigns. Whether the site is used via a Smartphone, laptop, tablet or computer, these ads are marketed to Google's many visitors on a daily basis.

However, the planning of advertising campaigns to be released on so many devices isn’t as simple as it sounds. In fact, it requires the creation of a different ad campaign for each device! Talk about working over-time. However, by updating their AdWords with Enhanced Campaign features, Google efficiently solved this time-consuming problem. An impressive advantage for the paid search community, let’s focus on what this means for your business..

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New Hope For HIV Patients

 

Have you heard about the recent breakthrough in HIV treatment? A new advancement in HIV treatment has raised the hope for a cure in the future. A 2 1/2 year old child from Mississippi who was initially diagnosed with the HIV virus appears to be cured now. The doctors state that its the early treatment and the administration of antiretroviral drugs that has made the child achieve a "functional-cure".

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Panda & Penguin updates in 2013? – Part 1

As ever-changing fascinations, Google Panda and Penguin updates have dominated the ranking system of the Google search engine for the past two years. As with everything, trying to decipher what their next moves for 2013 will be, is going to be nerve-wracking for anyone to attempt. Good thing we've done it then!

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Panda & Penguin updates in 2013? – Part 2

One can only speculate what Google has planned with Panda and Penguin, but it is sure to be an exciting year to be online! With 20/20 hindsight transparency, Google offers plenty of possibilities and opportunities for webmasters willing to follow the rules of fair play. Google continues to make every attempt to level the playing field for all online retailers, big or small, local or national, to give every business the same chance of succeeding online. Here are what we can look forward to -

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Indian Children’s Stories Now In The Global Market

With the publication business booming, books for children are gaining popularity day by day. Right from colouring books to encyclopedias, publication houses are creating new ways to supply children with information, albeit in a fun way.

Indian Children’s books fill up to 30% of that total. This sector of publishing has grown by almost 20% in the last two decades. This side of the business opened up when the Indian publishers started exhibiting their books at international book fairs, thus craving a nice for themselves, among international sellers. This gave them an insight into the techniques used by international publishing houses.

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Google Panda Update 24

Google continuously updates its algorithms to better serve its online audience. The 24th update of Google Panda has affected about 1.2 % of English search queries. However, this update has no impact on dental marketing portals. To improve any website, one needs to depend on quality content, do quality back-linking and utilize white hat SEO technique.

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Larping And Content Writing

Coming across good content writers is not an everyday occurrence for most. Similar to Live Action Role Players, website content writers are a class unto themselves, regularly immersing themselves into diverse worlds where imagination and creativity hold no bounds.

Larping is to writers, what space is to scientists – an unknown place, where the mind and body can reach unimaginable boundaries. Just like the main purpose of Live Action Role Play is to provide pure enjoyment and authenticity to their players, it shares a vast array of similarities with content writing. Both Larping and writing involve the creation of a story, the overcoming of challenges in pursuit of objectives and immersion into different settings, to provide interesting and quality entertainment.

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What Should A Web Content Writer Choose, Quality Or Quantity?

Being a writer comes with a lot of complications. It involves working under stressful situations and yet giving out the best results. Quality or quantity, one of these is often compromised. However, go through these tips that will help you tackle those stressful situations and come out a winner.

Thus, the result is not quite satisfactory, both for the writer as well as the client. Nobody wants to suffer losses in the form of fewer readerships and hence, it is a wise option to be determined and passionate about what you write. A few things you should consider are:

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The Truth About Travel Writing- Exposed

A newly launched travel site wanted writers to write their personal experiences on various travel destinations they visited. It promised a handsome sum for the prize winner and a lucrative career with them.

Travel writing is not complicated but it isn't glamorous too. Anyone and everyone can take up travel writing, if they are persistent and have the creative knack of writing articles from interesting angles. However, there's not much scope for growth and one needs to work really hard to earn a name in this industry.

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Facebook Marketing Techniques

One of the most effective marketing strategies these days is Social Media Marketing. Facebook is known to have an upper hand than other social networking sites as it is known to have more than 1 Billion active users. Here are some strategies that are widely used by ad agencies to promote a product or brand.

Facebook seems to be a better and wiser option than other marketing tools as it is capable of connecting more than 1 Billion users at one go. However, one does not simply try to market a product or a brand without having a proper marketing strategy. A strategy for marketing is as important as the product or the brand. Here are some strategies which are known to work wonders in the marketing arena.

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Pave Your Way To Online Success

There are times when people apply en number of strategies to succeed as a web content writer. Yet many of them fail to succeed. One of the major reasons why content writing services fail miserably is because though they identify their problems, they forget to make effective use of their strengths. It is good to find solutions to your problems, however you also need to make sure that you put your sources in the right direction and make cogent use of the solutions. Though people come up with numerous strategies that they claim to be effective most of the time it does not work.

Actually there are no do’s and don’ts in content writing. However, one can achieve success in their writing, if they structure their article well and give it a strong opening and ending. Managing time properly and promoting content in social media can help achieve success.

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Services That Content Writers Should Offer

Since the advent of internet, most websites don’t indulge in self-promotion strategies to attract clients. Instead, they seek the assistance of online medium to inform their target audience about their products through informational content. Informational articles can be both generic and tailor-made and not all website content writers offer tailor-made articles. So, before hiring a content writing service one should make sure if the writer has a fair knowledge about your niche and business.

SEO content is not enough to attract audience and spread awareness. Online writers should have a deep understanding of the brand and its audience. Only skilled writers can write promotional marketing content without sounding persuasive. Hence, the content writing service one hires should offer a wide range of content services.

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Say No To Paraphrasing

Now-a-days, every brand has a site and every brand needs exclusive content to promote its product and services. However, some online content writers paraphrase the available content and post it as an exclusive content created by them. So, what is paraphrasing one may ask?

Paraphrasing is equivalent to plagiarism and not all content writers resort to this method due to negligence. Paraphrasing can be avoided by maximizing the online and off line research. Embracing originality gives your 'unique voice' a second chance to to be heard.

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3 Basic Content Writing Lies Which Make Every Client Grieve

Often professional writers do what it takes to keep their promise and others merely make false promises to grab projects. Investing in content is necessary. However, investing in quality content writer would be more profitable .

Also reputed brands fail to have their own content writing team and to meet the content requirements for their site; they often outsource their work to a professional content writer or hire website content writing services. However, there exist 3 basic lies that every writer says before bagging projects. Watch out, if your writer supports the below claims without staying committed to it-

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What Is Better, Outsourcing Content Or Freelancing

Outsourcing versus freelancing content has their own set of advantages and disadvantages. Any wise businessman would need to consider their brand and resources before choosing one. Outsourcing is continuously in demand, as it is less time-consuming and more efficient with professional web content writers dealing with projects. However, a freelancer with exceptional writing skills and sound knowledge on SEO writing and link building would also be able to deliver efficient content.

Freelancing and outsourcing both, have their very own set of advantages and disadvantages. An entrepreneur should consider their brand and the available resources before opting for one. Outsourcing content would be a desirable option, when you are not limited to resources and freelancing would be profitable if you have a quality freelancer at hand.

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How To Write Cogent Article To Attract Clients Online

There are many content writing services available online that come up with various offers that may suit one’s needs and budget. However, there are only some that help to make a difference. If you are an online content writer, it is your responsibility to make a difference with your writing. Writing is not only a mode of expressing what you feel and want, to the masses. It is a weapon, a magical wand which can sweep millions of hearts away with its charm.

The content of a site speaks volumes about its business. Hence, an ideal web copy should be bold, compact, simple and well-structured to make the targeted reader feels easy. Writing can be both a magical wand and a weapon, it is up to your creativity on how you use it to charm people.

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Hire Web Content Writers Who Are Friends With Search-engines

A web content writer gives equal attention towards both the key-words as well as the information. They cannot afford to compromise on the quality of content for the sake of key-words. However, they do make sensible use of keywords by placing them in the title or in the first sentence of their article which elevates the visibility of their articles. Appropriate distribution of keywords ensures more visibility in the search-engine page and so, online content writers usually choose a more specific key- word related to their topic; even before writing an article.

Every entrepreneur should display quality SEO-friendly content in their website to attract their target audience. Ideally, the optimized web content should comprise of well distributed relevant keywords. Online writers make effective use of meta-tags and key-words to make the content more appealing to the search-engines. All writers can be creative but not all are skilled to create SEO-friendly content.

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Writing Makes A Difference To Your Communication Skills

We often tend to admire writers who not only write well, but are also excellent orators. However, we often fail to understand what is the secret behind this skill of theirs that makes them such good orators? Writers and orators have many traits that do not match each other and may not seem common. However there is something that binds them together above all aspects and that is, their love for words.

Excellent orators and prolific writers may seem different to ordinary vision, but both live and breathe thoughtful words to create an impact on the minds of their audience through their work. Words have a super-natural ability to inspire, educate, soothe and enlighten the masses. The power and impact of words depends on the creative individuals who skillfully use them

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