Tuesday, 16 April 2013

Intro To AdWords Enhanced Campaigns

AdWords Enhanced Campaigns

Have you ever wondered how exactly advertisers market their products on the Google webpage? Well it’s through Google's AdWords platform, a sophisticated and proficient system for all Pay Per Click (PPC) ads campaigns. Whether the site is used via a Smartphone, laptop, tablet or computer, these ads are marketed to Google's many visitors on a daily basis.

However, the planning of advertising campaigns to be released on so many devices isn’t as simple as it sounds. In fact, it requires the creation of a different ad campaign for each device! Talk about working over-time. However, by updating their AdWords with Enhanced Campaign features, Google efficiently solved this time-consuming problem. An impressive advantage for the paid search community, let’s focus on what this means for your business..

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