Thursday, 31 July 2014

Product Information Management - The Next Step to E-Commerce

Product Information Management

In today's content driven E-commerce market, detailed product information is vital. For a consumer, specific details and images are required for making purchasing decisions. Due to increased demand for information, the need to have accurate and consistent product data has become a necessity.

Product information flows through multiple groups like marketing, sales, It etc. Inconsistent and inaccurate data can inversely affect the success and efficiency of an organisation. Hence a good product information management tool is the need of the hour. During the era of ERP boom,enterprises were mainly focused on the store and warehouse management. There will be an " item master" in every merchandising application which acts as a data store consisting a big list of fields. The data in item master is the Base of a retailers foundation data.

A PIM solution helps create an architecture which interacts with product information in such a way that it is not dependent on any specific application. It can act as the single repository which is separate from business rules and also help provide data to multiple channels in a more agile manner. It will help classify, enrich and totally transform your product information, in addition to enhancing customer search and navigation on the portal.

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