As Pinterest is absolutely free and simple to use, many building promoters consider it as a reliable form of online promotion. Moreover, Pinterest has a longer shelf-life compared to other social media tools. This means the pins that a user shares and the ones shared by the boards that they follow are accessible for a longer duration. If the content pinned by the user is engaging and appealing to their respective target audience, then the number of repins and likes from their followers is bound to increase. As the visibility is more and the initial cost of investment is comparatively much less to other mediums of promotion, many developers have started maintaining a Pinterest account to promote their property in India and abroad.
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Apart from posting visibly appealing images of the properties for sale, many developers also provide information on their brand and provide home listings of their sister brands through their boards. While some real estate agents maintain a different board to share information on the neighborhoods, recreation facilities, transportation, public areas, entertainment and other housing related activities, many maintain a single board that covers all aspects of real estate. Though the building developers focus more on promoting their apartments, they also use the board to pin articles and tips on home décor, latest designs, news and other content that interests their target audience. As real estate agents often create multiple boards under the same profile, users can follow those boards that entertain and inform them.
Article source: Goarticles.co.in
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