Difference Between The Advertiser And The PR Executive

Restaurant Advertising vs. Restaurant PR

The two promotional tools used by businesses all over the world, including restaurants, are good advertising and effective Public Relations. Although you are looking and would like to publicize your restaurant and popularize it as much as you can, keep in mind that the medium of promotion that you utilize has a significant effect on the success of your promotion. 

Though both these tools are used to help you increase the volume of consumers in a restaurant, you still may be confused about which tool suits you better. Restaurant marketing is essential to ensure the smooth functioning of your restaurant. But let me help and point out the difference between restaurant advertising and restaurant public relations.

Public Relations is subtle whereas Advertising is direct. In restaurant advertising you usually pay an individual or a firm to market your produce; here your restaurant to consumers. The goal of advertising is to garner attention to the services and products that you offer. Whereas on the other end of the spectrum, PR, is much more subtle, and makes use of an external source that you trust to promote your products and services to current and future clients. 

Public Relations is convincing, Advertising is obtrusive.  Restaurant PR works towards constructing a positive image about your restaurant which in turn helps to convince your target audience and converts them into your customer base. Advertising utilizes a more insistent marketing strategy to garner a reaction from the target audience. As a restaurateur, you are first required to know what kind of objective you’re looking to achieve and how you want to influence your consumer. This will help you pick the mode of communication that best suits your restaurant.

Restaurant PR ensures reliability whereas Restaurant advertising creates doubt. While customers read articles, reviews, or blog about your restaurant, or watch it being covered in the news on the TV or radio they are sure that it is reliable and credible as this information is provided to them by an impartial third-party. On the other hand, with you advertising your restaurant, the consumer is conscious of the fact that the information that they are being presented with is provided by the restaurant, and as a result more likely to be suspicious of the message that they are receiving.

Public Relations usually work out cheaper than advertising. Free publicity for your restaurant is always welcomed, though it doesn’t happen quite that often. Restaurant public relations is often more cost effective and is often used by restaurateurs who are unable to afford direct advertising. Now since that fact has been established, although advertising is more costly, it makes sure the message of your restaurant reaches a more specific / targeted audience base, while PR covers a larger, more general audience and doesn’t focus on a particular demographic.

Public Relations helps build trust whereas Advertising brings exposure. A restaurateur wants to create a sense of trust among his current and potential customers. This is possible with the aid of public relations. On the other hand advertising usually aims to create more exposure that is crucial for restaurants as well.

The knowledge of the difference between Restaurant advertising and Restaurant public relations will help with successful restaurant marketing. 

Ribbon-Me is a restaurant management and consulting company based in Dubai and aim to offer turnkey hospitality services to their customers. Their well skilled team has over 15 years of hands-on global experience and they have successfully delivered and continue to provide a comprehensive range of services to corporate and individual clients across the Middle East.

Restaurant Interior Design - The Between Dining And Ambiance

According to Hospitality companies in Dubai, restaurant interior design Dubai is as much important in a restaurant as the food. People are more likely to support a restaurant that provides pleasing ambiance along with great food than a restaurant that only provides good food. In order to be a successful restaurant, it is imperious for a restaurant interior design to be wonderful and appealing as the food you plan to serve. 

The restaurant ambiance should cater to the young crowd

There are various areas that need to be considered when you plan the interior design of the restaurant. Firstly, it is important to evaluate the type of customers that you are looking to cater to or are expecting to cater to. This is important as then you need to tailor restaurants interior design to the preferred need and taste of the specific type of customer. 

For example, if you are planning to cater to mostly the younger crowd, you will need to create a livelier and vibrant atmosphere in your restaurant. The color of the walls should be lighter to give the area a vigorous glow. You will also need to opt for modern fixtures and furniture’s to give the room a modern look that will suit the younger generation. The choice of music that will be played in the restaurant should also be upbeat and well suited for the young generation. 

The restaurant ambiance should cater to the professionals

On the other hand, if you are planning to make the interior design of the restaurant that can hold and attract the high-end crowd, you will first need to state your budget while making the business plan for restaurant. If your customer are precisely executives who want some privacy while dining, it best to set up booths favorable for private business discussions. The color of the walls should be more subdued and muted. You can prefer to choose a rich mahogany color. You should also choose to subdue your décor. You shouldn’t opt for loud colors as it might irritate people who had a bad day in office. In a high end restaurant, loud bold colors will look out of place.

Fixtures and furniture’s must be functional, comfortable and also pleasing to the eye. You should choose the right size of the table that is not too big nor too small. When it comes to chair, the most comfortable ones should be chosen that has wide seats and deep cushions. The more comfort the chairs provide, the clients will stay happier, will stay longer and will come back often. You should always keep in mind that you are catering to a group of successful executives that are only looking for comfort and style. So it best to serve them on a silver platter. 

When you are looking to get the best help for restaurant interior design that can cater to you specific needs and also fit your budget perfectly, Ribbon me, one of the bets hospitality companies in Dubai can surely help you. 

Conclusion:    It is essential for a start up business to have a good interior design for the success of the business. This is the first thing customers take a glance at when they enter the restaurant as it is the face of the business.

Ribbon-me’s dedication and attention to details in restaurant openings in dubai

Ribbon-Me is a team of experts dealing with clients from all over the globe. They are talented, dedicated and offers a wide range of services and bespoke hospitality solutions to all their clients. They are chief planners in restaurant openings in Dubai.They strategise and deal with all aspects relating to the opening of the restaurant.

 Ribbon-Me enables in the broadening of all one’s perspectives. They create both possibilties as well as opportunities. They ensure that all your passions, desires and longings are fulfilled both in the short run and in the long run. They believe in the motto of passion and possibities as well as in the belief that every venture is uniquely created.

 Some of their main services involve the planning, strategising and effective carrying out of the plans. They deeply immerse themselves in the restaurant interior designs in Dubai. Along with the package of looking after the interior designing of the restaurant projects, they also ensure that the interiors offer safety and other

such equipments such as fire fighting equipments. They also deal with kitchen equipment supplies for the restaurants however big or small. They handle printing and collateral matters for these restaurants which covers the advertisement aspects of these ventures.

 They also cover the web designing and e-commerce aspects of the restaurants. They are also the suppliers of small wares, big wares, uniforms for the staff of the restaurants, and also packaging supplies for the restaurants. They also handle kitchen and floor designing for these restaurants and gives it a look of sleek finish and sophistication.

   

The last details of a restaurant which they give importance and emphasize on are the menu design Dubai. The menusa re intricately planned in such a manner so as to capture the attention of the dinners at the restaurant and gives them a delicious and sumptuous vision of the food that they wish to order for. All aspects of the menu are well planned from the printing and other such details of the food to the delicious images of the food. They provide ideas and solutions for menu development, menu tasting and finalization of both the menu as well as the fooditems on the list. They also help in determining the food costing by also comparing and taking into consideration the market costs of ech food item.

How Can Hospitality Companies Help Make Your Restaurant Successful?

It takes proficiency to create a south-after restaurant or club idea, to open a fashionable lounge bar, or bring a celebrity chef to the new market. Most start-up restaurants tend to fail in their first year of operation. This happens due to poor management and poor business plan for restaurant, as many restaurateurs try a trail and error approach, thus rising the chances of making mistakes along the way. 

If you want your restaurant to make profit and be on running, you surely require a little help. The help comes from professional hospitality companies in Dubai. A restaurant consultant would be the perfect person to help you out as it is their job and they know the right intricacies that come with it. 

A restaurant consultant can provide you two types of services, a specific service or a full time service. The specialized service focuses on one ability at a time. The full service, though will be more profitable and convenient in the long run. When you recruit an expert, you might worry about the costs involved. The most important thing to realize is that the cost of a failed restaurant is higher than the cost of hiring hospitality companies in Dubai. 

A restaurant consultant should be hired at the point when you are starting off your restaurant. This is a new venture and a restaurant owner has hundreds of tasks set before them. A consultant will make the process easier by easing of the burden. From designing business cards to location scouting, recruiting staff, creating a website or simply word of mouth marketing, a restaurant consultant can help you comply your job. It is their job to do it as they are experts and they exactly know how to put everything together. 

They also help you to put up the business plan for restaurant and run the whole show. Your focus should be profit maximization. It is tough for a restaurateur to single handedly perform day to day operations of running the business. If there is an expert next to you, they can advise you on how to grow your business as well as help you to identify the difficult issues and reduce the food costs.   

In addition to this, hospitality companies have decades of experience in management, menu engineering, industry operations and recruiting staff. Consultants are the entrepreneurs. If you fail to understand why you are losing money, they will help you pinpoint the cause. 

The most important thing a restaurant consultant can help you with is to manage time. Time management is something that lacks in most restaurant owners. They are so caught up in the daily operations that they forget to prioritize the tasks according to the importance. A consultant can help you work on the most vital task to the one that is least important. 

The only thing you need is objective viewpoint and fresh perspective on how to set up a restaurant, run its day to day operations effectively and make it a profitable enterprise. This can make your dream of owning a new restaurant come true. If you want to turn your dream into reality contact us at Ribbon me, as we can make it possible. 

Author: Rehan Shaikh loves to write about companies that provide good hospitality consultants. 

Looking for the Best University in Dubai? Read on…

Dubai is among the most famous of the 7 cities that make up the Emirates. With its mega structures, bright lights, the best global brands and representation from almost every country in the world, Dubai today is a megacity that still has retained its culture and tradition while marching into the future. People come here from all across the globe as tourists and to work as well, as Dubai offers world class facilities and infrastructure.

Along with its urban development the UAE has put in a lot of thought and effort into its education system as well. And the locals as well as expats have benefitted from this.  These universities even have students coming in from other countries to avail of these facilities. It is difficult to pinpoint just one college as the top universities in UAE when each offers students a global environment, great campuses and the most qualified staff. One can choose from the options available to select the best university in Dubai based on individual requirements. Everything from medicine, engineering, social sciences and even research facilities are available at these universities.

With the convenience of the internet one can easily look for and find the top universities in UAE right from one’s home or desk. Information on every university is available on sites that review and write about educational facilities across the world or on individual university sites. The best university in Dubai will have their own website showcasing all their facilities and achievements and detailing their curriculum and admission processes. Most of these sites also have trained and qualified staff available 24*7 to answer any type of query on chat and to guide a student to find the best university in Dubai.  Undergraduate and postgraduate course are also available at these universities. 

Students looking to study engineering will find Bits Pilani the top universities in dubai. With a conducive atmosphere for research and consultancy, Bits Pilani offers its students and researches all the facilities and infrastructure required for their projects. Most of the students are helped to have their futures planned out before graduation. Bits Pilani offers student housing facilities, student visas, medical facilities, cafeteria, IT services and very good sports facilities. There are also scholarships for students in various categories like Board exams, Qualifying exams, Competitive exams and even for those excelling in sports.  There is financial aid as well as concessions available for those students suffering from a disability, for those who have lost the earning member of their family and even a sibling concession. With all this on offer Bits Pilani is definitely the best university in Dubai.    You can find more about the university on its website, i.e. www.bits-pilani.ac.in/dubai.

About Author:
Mahesh Shiraskar is an academician. He insists students to conduct research in order to find the best university in Dubai, one that meets their needs.